Textbook Food invites contestants to put their personal touch on a classic dish and also create an environment that they feel enhances the experience even more, for example beans on toast (with peanut butter instead of butter) under candle light with Beethoven.
Target Audience: Poor cooks and people who haven’t got time to cook.
Platforms: TV and internet (in that order).
Walkthrough
People will watch the TV program because it offers new ideas for food that anyone can cook and it could be funny. At the end of the show they will be directed to the website where they can upload a photo of a classic dish that they have personalised. If the judges like it, they will then have the opportunity to upload a video of themselves making it and a potential spot on the show. The public will also be able to vote for people to appear on the show. The website also allows people to vote for their all time favourite dishes from the show, which will create a league table, and look at previous recipes.
The viewer will begin by watching the show, then applying to be on the show and then finally appearing on the show.
The benefits for the audience are entertainment, a chance to generate their own content, receive feedback from others and potentially be on the show.
The benefit for the funder is an opportunity to generate revenue from advertisements on the website.
The benefit for me is the chance to have my own idea on TV!
May 20, 2010 at 4:22 pm |
This actually could be quite amusing: the opposite of Masterchef? There are quite a few cooking channels around the world…. We would need to know more about the type of character we might see and more dishes that might appear and how the internet relates to the TV. Who are the judges and how are they used?
Who are potential funders?
It would have been very easy to start making this yourself: it wouldn’t really cost anything, and to supply the appropriate links.